Marketing device

ABSTRACT

A device for marketing retail products on display in the display window of a retail sales establishment to consumers viewing such products through the display window without the necessity of the presence of sales personnel, both during the normal business hours of the retail establishment and after the normal business hours of the retail establishment, is disclosed including a frame mounted in an aperture in the display window and an enclosure mounted on the frame to move from a closed position with the enclosure within the frame on the inside of the display window to an open position with the enclosure on the outside of the frame on the outside of the display window, a mechanism for recording the sale of retail products to consumers for later shipment and billing by the retail establishment and for returning a receipt of the sale to the consumer, and compartments for holding uncompleted order forms and a limited access compartment for receiving completed order forms.

14 1 Dee 24, 1974 1 MARKETING DEVICE [75] Inventor: Frank J. Stangel,Bloomington,

' Minn.

[73} Assignee: Fingerhut Corporation,

Minnetonka, Minn.

22 Filed: Aug, 16,1973

21 Appl. No.: 388,932

Related US. Application Data 1 [63] Continuation of Ser. No. 274,873,Aug. 21, 1972,

abandoned. 52 US. Cl 186/1 R, 312/100, 312/101 [51] lnt.Cl ..E04h 3/04[58] Field of Search 186/1 R, l B; 312/100,

References Cited UNITED STATES PATENTS 1,054,311 2/1913 Phillips 312/1231,377,813 5/1921 Dlugachuu, 52/36.

1,877,473 9/1932 Graham 232/28 2,294,664 9/1942 Hubbard 312/101 X2,853,231 9/1958 Yorgey et al. 232/434 3,145,918 8/1964 Higgins et 211.232/431 3,405,985 10/1968 Higer..... 312/242 X 3,645,594 2/1972 Cintz312/100 FOREIGN PATENTS OR APPLICATIONS France 220/30 PrimaryExaminerFrank E. Werner Attorney, Agent, or Firm-Wicks & Nemer [57]ABSTRACT A device for marketing retail products on display in thedisplay window of a retail sales establishment to consumers viewing suchproducts through the display window without the necessity of thepresence of sales personnel, both during the normal business hours ofthe retailestablishment and after the normal business hours of theretail establishment, is disclosed including a frame mounted in anaperture in the display window and an enclosure mounted on the frame tomove from a closed position with the enclosure within the frame on theinside of the display window to an open position with the enclosure onthe outside of the frame on the outside of the display window, amechanism for recording the sale of retail products to consumers forlatershipment and billing by the retail establishment and for returninga-receipt of the sale to the consumer, and compartments for holdinguncompleted order forms and a limited access compartment for receivingcompleted order forms.

23 Claims, 7 Drawing Figures MARKETING DEVICE CROSS REFERENCE This is acontinuation of application Ser. No. 274,873 filed Aug. 21, 1972, nowabandoned.

BACKGROUND The present invention relates generally to devices formarketing merchandise to consumers and more particularly to a device formarketing retail products on display in a display window of a retailsales establishment.

With the increased use of retail establishments beyond the once normal9:00 am. to :00 or 6300 pm. business hours, the operating cost of manyretail establishments has increased in that more personnel need be usedto provide customer services or existing personnel need be paidincreased wages. The present invention seeks to provide consumer accessto products displayed in the window of the retail establishment'at anytime throughout the day or night and allow a consumer to purchase any ofsuch products by completing an order form, all without the necessity ofthe presence of sales personnel.

SUMMARY Briefly, the present invention provides for such marketing andsale of retail products by providing, in the preferred embodiment, aframe capable of mounting in an aperture in the display window of theretail sales establishment and an enclosure mounted on the frame in amanner to move from a closed position generally inside of the displaywindow to an open position generally outside the display window'. Theenclosure support'sa sales recording mechanism which allows the consumerto record the product desired, the price, and his identification toallow the retail establishment to ship and deliver the goods to thecorrect consumer and later bill the consumer. The enclosure furtherincludes sides and a back to prevent unauthorized access to the goodsthemselves as displayedin the display window. And further, the enclosureprovides compartments for holding order forms which may be-used topurchase 1 These and further objects and advantages of the presentinvention will become clearerin the light of the following detaileddescriptionof illustrative embodiments of this invention described inconnection with the drawings.

" device of the present invention in the closed position as productsdisplayed and a completed order form depository with limited access suchthat only authorized personnel of the retail establishment can removethe completed order forms.

Embodiments of the marketing device of the present invention areprovided where the enclosure pivots downward, upward, to the side, andpulls out from the closed position to the open position.

Itis thus an object of the present invention to provide a novel devicefor ma keting retail products.

It is a further object of the present invention to prov vide a noveldevice for marketing retail products which may be mounted in a displaywindow of a retail establishment.

It is a further object of the present invention to provide a noveldevice for marketing retail products on display in the display window'of'aretail establishment to consumers viewing such products through thedis play window without the necessity of the presence of salespersonnel, both duringthe normal business hours of such retailestablishmentand after the normal business hours of suchretailestablishment.

mounted in a display window of a retail sales establishment, with aportion of the display window and the area immediately behind it shownas containing the retail products which may be purchased.

FIG. 2 shows a second front or outside view of the marketing device ofthe present invention in the open position.

FIG. 3 shows a cross-sectional view of the marketing device of thepresent inventiontaken along-the section lines 3-3 of FIG. 2.

FIGS. 4 through 7 show alternate embodiments of marketing devicesaccording to the present invention.

DESCRIPTION In FIG. 1 the marketing device of the present invention,generally designated 10, is shown as mounted in a display window 12ofaretail establishment. Various products are shown in the display areabehind display window 12, one of which products is a camera 14 having acard 16 before it including, for example, the manufacturer of theproduct, a product code or identification number, the price, and otherdescriptive information on the product. The remaining products, whichare not numbered, also have associated cards with information similar tothat upon card 16. The information upon the cards is used with themarketing device of the present invention. in a manner hereafterexplained.

Marketing device 10, in the preferred embodiment shown in FIGS, 1-3,includes a metal frame-generally designated 18. Frame 18 is comprised ofa rectangular portion 20 arranged to pass through an aperture 22 indisplay window 12. v In particular, rectangular portion 20 of frame 18includes top and bottom horizontally arranged flat pieces 24 and 26which are interconnected at their ends with similar vertically arrangedflat pieces 28 and 30 to form rectangular portion 20. Frame 18 furtherincludes a metal lip 32 shown as integrally formed with pieces 24,.

26,28 and 30 of rectangular portion 20 exteriorally of display window 12arranged to overlap the display window around and about aperture 22 indisplay window 12 for preventing movement of frame 18 toward the insideof display window 12. Frame 18 further includes a lip 34 attached torectangular portion 20 interiorally of display window 12 andsubstantially overlying and horizontally spaced from the outside lip 32for preventing movement of frame 18 towards the outside of displaywindow 12. As shown, flat-head screws 36 join inside lip 34 torectangular portion 20. Bolts 38 are threaded through inside lip 34 forreducing the spacing between the inside lip '34 and the outside lip 32to thus compress a portion of display window 12 between the inside lip34 and the outside lip 32 for supporting the marketing device 10 uponthe display window 12. In particular, a gasketing material 40 is shownin position between display window 12 and outside lip '32. Gasket- 3 ingmaterial 40 extends through aperture 22 in display window 40 to aposition inside of display window 40. A pressure-bar 42 is thenpositioned between the ends of bolts 38 and gasketing material 40 toapply pressure to the gasketing material 40 and window 12 with respectto outside lip 32. In this manner, portions of window 12 are. compressedbetween pressure spreading bar 42,.and thus inside lip 34, and outsidelip 32 to retain frame 18, and thus marketing device firmly affixed todisplay window 12 for use.

A mechanism, generally designated 44, is provided within an enclosure,generally designated 46, of marketing device 10. Enclosure 46 includes aflat metal shelf 48 supporting marking device 44. Shelf 48 is attachedbetween two metal pie-shaped sides 50 and 52 connected between a frontwall 54 of enclosure 46 and a back wall 56 of enclosure 46. r Front wall54 and back wall 56 are generally'of flat metal stock and are formedfroma single piece of metal bent in a manner that front wall 54- and backwall 56 are mutually perpendicular. Back wall 54 is of a dimensionexceeding the dimensions defined by the flat pieces 24, 26, 28, and 30forming rectangular portion 20 of frame 18 and thus exceeding thedimensions of aperture 22 in the display window for preventing theremoval of the enclosure 46 from. frame 18 as will be further explainedhereinafter.

In particular, back wall 54 includes a stop portion 58 of a' dimensionexceeding aperture 22 of window 12 and the aperture defined within frame18 to thus overlie inside lip 34. Similarly, front wall 54 includes astop portion 60 with gasketing materials 62 affixed to the insidethereof for providing a cushioned stop between stop portion 60 andoutside lip 32.

A hinge 63 is positioned parallel to piece 26 of rectangular portion 20of frame 18-, and hinge 63 has one portion connected to bottom 26 andthe other portion connected to back wall 56 to allow a purchaser tograsp a handle 65 affixed to front wall 56 on the outside thereof andpivot enclosure 46 upon hinge 63 from a closed position wheresubstantially all of enclosure 46 including shelf 48 are substantiallyinside of frame 18 and thus display window 12 to an open position withshelf 48 and the remainder of enclosure 46 at least partially outside offrame 18 and thus window 12 to expose the sale-recording mechanism 44and the remainder of enclosure 46 to a purchaser positioned outside ofthe display window. I

As shown, front wall 54 and shelf 48 are parallel and spaced to form twouncompleted order-form compartments 64 and 66 each having an open endadjacent stop 60 of front wall 54 to allow the consumer ready access toany order forms 70 in compartments 64 and 66 with the enclosure 46 inthe'open position. In particular, the space between shelf 48 and frontwall 54 is divided into the two compartments 64 and.6 6 by a metal wall68.

A completed order form compartment, generally designated 72, is arrangedadjacent the enclosure upon back wall 56 of the enclosure 46.Compartment 72 includes a slot 74 defined within the back wall 56 toallow the deposit of order forms completed by the purchaser in a mannerhereinafter explained, but by its dimension preventing the withdrawal ofthe completed order forms. Compartment 72 further includes a door 76pivoted on back wall 56 by a hinge 78 arranged parallel to hinge 63 uponback wall 56 arranged at the bottom thereof which isopened by a knob 80releasing a pressure catch 82.

'By the positioning of compartment 72 on the inside of back wall 56 withaccess provided by door 76 at the bottom of compartment 72, onlyauthorized access may be had to the completed order forms. That is, theorder forms are inaccessible to purchasers once they havebeen'deposited, and only store personnel having access to the inside ofthe retail establishment and marketing device can withdraw the completedorder forms from compartment 72. v i

A card of instructions 84, which will be elaborated upon hereinafter, isthen affixed to the outside of back wall 56 as best seen in FIG. 2. Theinstructions upon card 84 indicate to the consumer how the marketingdevice 10 of the present invention is to be used.

FIG. 4 shows an alternate embodiment of marketing device 10 of thepresent invention with the identical parts but further including ahinged cover generally designated 86. Cover 86 includes a curved top 88with top 88 including top portion 60 formerly an integral part of frontwall 54.

Top 88 is hinged to a transverse horizontally arranged metal portion 90fixedly connected between sidewalls 50 and 52. A top hinge 92. havingone portion connected to the metal piece 90 and the other portionconnected to curved top 88 allows the consumer to lift curved top 88 toexpose enclosure 46. Notice that with the positioning of hinge 92 on thenarrow metal strip 90 adjacent back wall 56 of enclosure 46, hinge 92 isexposed outside of frame 18 only upon the withdrawalof enclosure 46 tothe full open position to thus prevent access to enclosure 46 untilenclosure 46 is in a fully open position outside of frame 18 to thusfurther aid in preventing access to the retail products on the inside ofdisplay window 12 by preventing access to enclosure 46 until back wall56 of the enclosure 46 fully fills the aperture defined within frame 18in the open position of the enclosure to thus prevent any access to theinside of the display window.

FIG. 5 shows a further alternative embodiment of the marketing device 10of the present invention with front wall 54 pivoted upon top piece 24 ofrectangular portion 20 instead of bottom piece 26.

The alternate embodiment of FIG. 5 further includes a shelf similar toshelf 48 of FIGS. 1-4 to support sale-recording mechanism 44. A furthershelf 102 -is spaced from shelf 100 by side walls 104 and 106 to againform uncompleted order form compartments 64 and 66. Shelf 102 has formedat the right edge thereof a rack member 108 which, in cooperation withthe pinion member 110 formed upon inverted pie-shaped side 52 causes theconnected shelves 100 and 102 to be drawn forward from inside of displaywindow 12 to the,

outsidevof display window 12 to provide the consumer access tosale-recording mechanism 44 upon the lifting of front wall 54.

FIG. 6 shows a further alternate embodiment of the marketing device 10of the present invention where front wall 54 is pivoted upon the leftvertically arranged piece 28 forming rectangular-portion 20. g

It will now be appreciated that aside from pivoting from right to leftrather than downwardly the marketing device 10 of FIG. 6 is similar tothat of FIG. 1 with the exception of the addition of bottom shelf 112immediately below supporting shelf 48.

The alternate embodiment of marketing device as shown in FIG. 7 alsogenerally operates in the same OPERATION Briefly, theoperation of themarketing device 10 of the present invention is as follows: variousretail prodcations of the particular time exposed at the top ofmarketing device 44 such as through window 130 best seen ucts areondisplay in a display window of a retail estab- V lishment to consumersviewing such products through the display window, such as these shown inFIG. 1. A

consumer views the products, decides to purchase one of the products,selects the particular product desired,

and grasps handle 65 of device 10 of the present invention to bring theenclosure 46 to an open position and thus expose sale-recordingmechanism 34 for use.

4 The consumer also exposes card 84 including instructions for use ofthe marketing device 10 of the present invention, which may be asfollows:

1. Select the goods youwish to purchase.

2. Note the product code on the card beside the product you haveselected, such as XXX-XX-XX for the camera on display on the floorimmediately beneath this card.

3. Place any charge card on the chargedevice on the shelf just belowthis card. Place the charge-card as indicated on the device itself.

' 4. Withdraw an order form from the order form shelf below the chargedevice and write the name and product code for the product you haveselected in the appropriate place on the order form.

5. Place the order form with the product name and product code writteninon top of the charge card in the charge-device with the printed sidedownward as indicated on the charge-device.

6. Slide the charge-device lever leftward and then rightward to itsoriginal position. a

7. Remove the now completed order form and your charge card from thecharge-device.

8. Retail the blue carbon of the order form and your charge card.

9. Drop the original whitecopy of the order form in the slot behind thecharge-device immediately to the right of these instructions.

10. The goods you have selected and ordered in this fashion will bedelivered to the address on the charge card within 48 hours.

- Once the consumer has read the instructions on card 84 and followedthese instructions, the retail establishment is in a position to readthe completed order form deposited within compartment 72, deliver theparticular goods ordered to the consumer, and subsequently bill theconsumer for the goods he has ordered.

It is to' be noticed that use of the marketing device 10 of the presentinventionis without the necessity of pres I ence of sales personnelother than to empty the completed order form compartment at selectedintervals. Also, the marketing device of the present invention may beused both during the normal business hours of hours.

Further, marketing promotional techniques may be the retailestablishment and after the normalbusiness associated with the marketingdevice of the present invention such as by incorporating a timing devicebelow the top surface of marketing device 44 with metal indiin FIG. 6.In this manner the time of purchase or products may be automaticallyrecorded on a completed order form. A sale may then be arranged suchthat between particular hours the prices can fluctuate to draw consumersto the retail establishment at hours during which no sales would bemade. For example, the sale .price can be reduced $1 for every hourafter midnight to a maximum of a fixed amount.

Now that the basic teachings of the present invention have beenexplained, many extensions and variations I I will be obvious to onehaving ordinary skill in the art.

For example, while the embodiment of FIG. 6 shows a hinge arranged atthe left side of frame 18, as would be seen when viewing FIG. 6 in amanner to read to enumeration, it will be realized that hinging may aswell be on the right side.

Thus, since the invention disclosed herein may be embodied in otherspecific forms without departing from the spirit or generalcharacteristics thereof, some of which forms have been indicated, theembodiments described herein are to be considered in allrespects'illustrative and not restrictive. The scope of the invention isindicated by the appended claims, rather than by the foregoingdescription, and all changes which come within the meaning and range ofequivalency of the claims are intended to be embraced therein.

What is claimed is:

l. A device for marketing retail products on display in a display windowof a retail sales establishment to consumersviewing such productsthrough the display window without the necessity of the presence ofsales personnel, both during the normal business hours of such retailestablishment and after the normal business hours of such retailestablishment, comprising in combination: a frame member having anaperture therethrough and arrangedfor mounting the marketing device inan aperture in the display window of the retail establishment,including: a rectangular portion having an aperture therethrough andarranged to extend through the aperture in the display window; anoutside lip member attached to the rectangular portion exteriorly of thedisplay window and arranged to overlap the display window around andabout the display window aperture for preventing movement of the framemember toward the inside of the display window; an inside lip memberattached to the rectangular portion interiorly of the display windowsubstantially overlying and horizontally spaced from the outside lipmember for preventing movement of the frame member toward the outside ofthe display window; and means mounted on the inside lip member forreducing the spacing between the inside lip member and the outside lipmember to thus compress portions of the display window between theinside lip member and the outside lip member for supporting themarketing device upon such display window; a mechanism for recording thesale of the retail products to the consumerv for later shipment andbilling by the retail establishment and for returning a receipt of thesale to the consumer; a movable enclosure, including: a substantiallyflat sale-recording mechanism supporting surface; means forinterconnecting the supporting surfaceand the frame member to allow thesupporting surface to move from a closed position with the supportingsurface substantially inside of the frame member to an open positionwith the supporting s'urfaceat least partially outside of the framemember to expose the sale-recording mechanism and the remainder of theenclosure to a purchaser positioned outside of the display window; anuncompleted order form compartment arranged within the enclosure, thecompartment havingv an open end for providing the consumer ready accessto any order forms in the compartment with the enclosure in the openposition; a back wallattached to the supporting surface adjacent an edgeof the supporting surface adjacent the interconnecting means andextending at substantially right angles to the supporting surface tosubstantially fill the aperture within the frame member in the openposition of the enclosure, the dimensions of the backwall exceeding thedimensions of the aperture in the frame member and the display windowfor preventing the removal of the marketing device fromthe frame member;a completed order form compartment arranged adjacent the enclosureincluding an opening defined within the compartment allowing deposit oforder forms completed by the purchaser, but preventing the withdrawal ofcompleted order forms, and including a selectively removable portion toallow authorized access to the completed order forms.

2. The marketing device of claim 1, wherein the interconnecting meanscomprises hinge means for interconnecting the enclosure and the framemember to allow the supporting surface to pivot between the closed andthe open positions.

3. The marketing device of claim 2, wherein the completed order formcompartment is arranged on the inside of the back wall, with at least aportion of the back wall forming one side of the completed order formcompartment and'with the opening defined within the completed order formcompartment comprising a slot defined in the portion of the back wallforming the one sideof the completed order form compartment.

4. The marketing device of claim 3, wherein the space reducing means ofthe frame member comprises pressure spreading means and threaded meansmounted on the inside lip member to reduce the spacing by urging thepressure spreading means away from the inside lip member and towards theoutside lip member.

5. The marketing device of claim 4, wherein the hinge means is arrangedparallel to the plane of the display window for pivoting the supportingsurface between a position generally parallel to the plane of thedisplay window in the closed position of the enclosure to a positiongenerally perpendicular to the plane of the display window in the openposition of the enclosure.

6. The marketing de-vice of claim 5, including two parallel pie-shapedsides, each side connected between the supporting surface and the backwall to aid in pre venting a prospective purchaser from having accesstoany retail products on the inside of the display window.

7. The marketing device of ,claim 6, including a curved top, and ahinge, the top hinge interconnecting back wall of the enclosure fullyfillsthe aperture de fined within the frame member in the open positionof the enclosure to thus prevent any access to the inside of the displaywindow.

8. The marketing device of claim 2, wherein the hinge means is arrangedparallel to the plane of the display window for pivoting the supportingsurface between a position generally parallel to the plane of thedisplay window in the closed position of the enclosure to a positiongenerally perpendicular to the plane of the display window in theopenposition of the enclosure.

9. The marketing device of claim 8, including two parallel pie-shapedsides, each side connected between the supporting surface and the backwall to aid in preventing a prospective purchaser from having access toany retail products on the inside of the display window.

10. The marketing device of claim 1, including a curved top, and ahinge, the top'hinge interconnecting the top and the enclosure such thatthe top hinge is exposed outside of the frame means only upon thewithdrawal of the enclosure to the full open position to pre vent accessto the enclosure until the enclosure is in a fully open position tofurther aid in preventing access to the retail products on the inside ofthe display window by preventing access to the enclosure until the backwall of the enclosure fully fills the aperture defined within the framemember in the open position of the enclosure to thus prevent any accessto the inside of the display'window.

11. The marketing device of claim 1, wherein the completed order formcompartment is arranged on the inside of the back wall, with atleast aportion of the back wall forming one side of the completed order formcompartment and with the opening defined within the completed order formcompartment comprising a slot defined in the portion of the back wallforming the one side of completed order form compartment.

12. A device for marketing retail products on display in a display areaof a retail sales establishment to consumers viewing such products,without the necessity of the presence of sales'personnel, both duringthe normal business hours of such retail establishment and after thenormal business hours of such retail establishment, comprising incombination: a frame member having an aperture therethrough andconstructed and arranged for mounting in an aperture formed in a surfaceadjacent the display area of the retail establishment; means forsecuring the frame member to the surface and about the aperture formedtherein; a mechanism for recording the sale of the retail products tothe consumer for later shipment and billing by the retail establishmentand for returning a receipt of the sale to the consumer; a movableenclosure, including: means for mounting the sale-recording mechanisminside the enclosure; a front wall; means for interconnecting the frontwall and the frame member to allow the front wall to move from a closedposition with the front wall substantially parallel to the plane of thesurface to an open position with the front wall at least partiallyoutside of the plane of the surface to expose the sale-recordingmechanism and the remainder of the enclosure to a purchaser; anuncompleted order form compartment arranged within the enclosure, thecompartment having an open end for providing the consumer ready accessto any order forms in the compartment with the enclosure in the openposition; a back wall of a size to substantially fill the aperturewithin the frame member in the open position .of the enclosure; andmeans for preventing withdrawal of the enclosure from the frame member;and a' completed order form compartment arranged adjacent the enclosureincluding an opening defined within the compartment allowing deposit oforder forms completed by the purchaser, but preventing the withdrawal ofcompleted order forms, and including a selectively removable portion toallow authorized access to the completed-order forms.

13. The apparatus of claim 12 wherein the mounting means for thesale-recording mechanism includes a supporting surface in a spaced,parallel relation to the front wall.

14. The apparatus of claim 13 wherein at least one of the order formcompartments is formed between the front wall and the supportingsurface.

15. The apparatus of claim 12 wherein the completed order formcompartment is formed in the back wall.

-16. The apparatus of claim 12 wherein means for preventing withdrawalof the enclosure from the frame member includes additional materialextending along and beyond the back wall so that the dimensions of theback wall exceed the dimensions of the aperture in the frame member tothereby prevent the back wall from being withdrawn from the frame memberwhen the front wall is in the open position.

17. The apparatus of claim 12 wherein the frame securing means includesan outside lip member and an inside lip member found on the framemember, and means mounted on one of the lip members for reducing thespacing between the inside lip member and outside lip member forsecuring the frame member to the surface and about the aperture formedtherein.

18. The apparatus of claim 12 wherein the interconnecting meanscomprises hinge means for interconnecting the enclosure and the framemember to allow the front wall to pivot between the closed and openposition.

' 19. The apparatus of claim 12 wherein the back wall .is attached tothe front wall adjacent an edge of the front wall at substantially rightangles to the front wall.

20. A device for marketing retail products on display in a display areaof a retail sales establishment to consumers viewing such productswithout the necessity of the presence of sales personnel, both duringnormal business hours of such retail establishment and after the normalbusiness hours of such retail establishment,

comprising in combination: a housing forming a chamber and including afront wall and a back wall;'means for movably mounting the front wall tothe housing to allow selective movement of the front wall to expose theinterior of thehousing; means for mounting the housing to a supportsurface; a sale-recording mechanism; means for mounting thesale-recording mechanism within the housing such that when the interiorof the housing is exposed the sale-recording mechanism is accessiblefrom outside of the housing; an uncompleted order form compartmentmounted on the housing and accessible at least when the interior of thehousing is exposed; a completed order form compartment mounted on thehousing and having an opening formed therein for deposit of completedorder forms and including a selectively removable portion to allow onlyauthorized access to the completed order forms.

21. The device of claim 20 wherein the means for mounting the housing toa support surface includes a frame about the device and mountable in anaperture formed in the support surface such that the front wall issubstantially in the plane of the support surface.

mounting the front wall is a hinge mounted along one edge of the frontwall.

1. A device for marketing retail products on display in a display windowof a retail sales establishment to consumers viewing such productsthrough the display window without the necessity of the presence ofsales personnel, both during the normal business hours of such retailestablishment and after the normal business hours of such retailestablishment, comprising in combination: a frame member having anaperture therethrough and arranged for mounting the marketing device inan aperture in the display window of the retail establishment,including: a rectangular portion having an aPerture therethrough andarranged to extend through the aperture in the display window; anoutside lip member attached to the rectangular portion exteriorly of thedisplay window and arranged to overlap the display window around andabout the display window aperture for preventing movement of the framemember toward the inside of the display window; an inside lip memberattached to the rectangular portion interiorly of the display windowsubstantially overlying and horizontally spaced from the outside lipmember for preventing movement of the frame member toward the outside ofthe display window; and means mounted on the inside lip member forreducing the spacing between the inside lip member and the outside lipmember to thus compress portions of the display window between theinside lip member and the outside lip member for supporting themarketing device upon such display window; a mechanism for recording thesale of the retail products to the consumer for later shipment andbilling by the retail establishment and for returning a receipt of thesale to the consumer; a movable enclosure, including: a substantiallyflat sale-recording mechanism supporting surface; means forinterconnecting the supporting surface and the frame member to allow thesupporting surface to move from a closed position with the supportingsurface substantially inside of the frame member to an open positionwith the supporting surface at least partially outside of the framemember to expose the salerecording mechanism and the remainder of theenclosure to a purchaser positioned outside of the display window; anuncompleted order form compartment arranged within the enclosure, thecompartment having an open end for providing the consumer ready accessto any order forms in the compartment with the enclosure in the openposition; a back wall attached to the supporting surface adjacent anedge of the supporting surface adjacent the interconnecting means andextending at substantially right angles to the supporting surface tosubstantially fill the aperture within the frame member in the openposition of the enclosure, the dimensions of the back wall exceeding thedimensions of the aperture in the frame member and the display windowfor preventing the removal of the marketing device from the framemember; a completed order form compartment arranged adjacent theenclosure including an opening defined within the compartment allowingdeposit of order forms completed by the purchaser, but preventing thewithdrawal of completed order forms, and including a selectivelyremovable portion to allow authorized access to the completed orderforms.
 2. The marketing device of claim 1, wherein the interconnectingmeans comprises hinge means for interconnecting the enclosure and theframe member to allow the supporting surface to pivot between the closedand the open positions.
 3. The marketing device of claim 2, wherein thecompleted order form compartment is arranged on the inside of the backwall, with at least a portion of the back wall forming one side of thecompleted order form compartment and with the opening defined within thecompleted order form compartment comprising a slot defined in theportion of the back wall forming the one side of the completed orderform compartment.
 4. The marketing device of claim 3, wherein the spacereducing means of the frame member comprises pressure spreading meansand threaded means mounted on the inside lip member to reduce thespacing by urging the pressure spreading means away from the inside lipmember and towards the outside lip member.
 5. The marketing device ofclaim 4, wherein the hinge means is arranged parallel to the plane ofthe display window for pivoting the supporting surface between aposition generally parallel to the plane of the display window in theclosed position of the enclosure to a position generally perpendicularto the plane of the display window in the open position of theenclosure.
 6. The marketing device of claim 5, including two parallElpie-shaped sides, each side connected between the supporting surface andthe back wall to aid in preventing a prospective purchaser from havingaccess to any retail products on the inside of the display window. 7.The marketing device of claim 6, including a curved top, and a hinge,the top hinge interconnecting the top and the enclosure such that thetop hinge is exposed outside of the frame means only upon the withdrawalof the enclosure to the full open position to prevent access to theenclosure until the enclosure is in a fully open position to further aidin preventing access to the retail products on the inside of the displaywindow by preventing access to the enclosure until the back wall of theenclosure fully fills the aperture defined within the frame member inthe open position of the enclosure to thus prevent any access to theinside of the display window.
 8. The marketing device of claim 2,wherein the hinge means is arranged parallel to the plane of the displaywindow for pivoting the supporting surface between a position generallyparallel to the plane of the display window in the closed position ofthe enclosure to a position generally perpendicular to the plane of thedisplay window in the open position of the enclosure.
 9. The marketingdevice of claim 8, including two parallel pie-shaped sides, each sideconnected between the supporting surface and the back wall to aid inpreventing a prospective purchaser from having access to any retailproducts on the inside of the display window.
 10. The marketing deviceof claim 1, including a curved top, and a hinge, the top hingeinterconnecting the top and the enclosure such that the top hinge isexposed outside of the frame means only upon the withdrawal of theenclosure to the full open position to prevent access to the enclosureuntil the enclosure is in a fully open position to further aid inpreventing access to the retail products on the inside of the displaywindow by preventing access to the enclosure until the back wall of theenclosure fully fills the aperture defined within the frame member inthe open position of the enclosure to thus prevent any access to theinside of the display window.
 11. The marketing device of claim 1,wherein the completed order form compartment is arranged on the insideof the back wall, with at least a portion of the back wall forming oneside of the completed order form compartment and with the openingdefined within the completed order form compartment comprising a slotdefined in the portion of the back wall forming the one side ofcompleted order form compartment.
 12. A device for marketing retailproducts on display in a display area of a retail sales establishment toconsumers viewing such products, without the necessity of the presenceof sales personnel, both during the normal business hours of such retailestablishment and after the normal business hours of such retailestablishment, comprising in combination: a frame member having anaperture therethrough and constructed and arranged for mounting in anaperture formed in a surface adjacent the display area of the retailestablishment; means for securing the frame member to the surface andabout the aperture formed therein; a mechanism for recording the sale ofthe retail products to the consumer for later shipment and billing bythe retail establishment and for returning a receipt of the sale to theconsumer; a movable enclosure, including: means for mounting thesale-recording mechanism inside the enclosure; a front wall; means forinterconnecting the front wall and the frame member to allow the frontwall to move from a closed position with the front wall substantiallyparallel to the plane of the surface to an open position with the frontwall at least partially outside of the plane of the surface to exposethe sale-recording mechanism and the remainder of the enclosure to apurchaser; an uncompleted order form compartment arranged within theenclosure, the compartment having an open end for Providing the consumerready access to any order forms in the compartment with the enclosure inthe open position; a back wall of a size to substantially fill theaperture within the frame member in the open position of the enclosure;and means for preventing withdrawal of the enclosure from the framemember; and a completed order form compartment arranged adjacent theenclosure including an opening defined within the compartment allowingdeposit of order forms completed by the purchaser, but preventing thewithdrawal of completed order forms, and including a selectivelyremovable portion to allow authorized access to the completed orderforms.
 13. The apparatus of claim 12 wherein the mounting means for thesale-recording mechanism includes a supporting surface in a spaced,parallel relation to the front wall.
 14. The apparatus of claim 13wherein at least one of the order form compartments is formed betweenthe front wall and the supporting surface.
 15. The apparatus of claim 12wherein the completed order form compartment is formed in the back wall.16. The apparatus of claim 12 wherein means for preventing withdrawal ofthe enclosure from the frame member includes additional materialextending along and beyond the back wall so that the dimensions of theback wall exceed the dimensions of the aperture in the frame member tothereby prevent the back wall from being withdrawn from the frame memberwhen the front wall is in the open position.
 17. The apparatus of claim12 wherein the frame securing means includes an outside lip member andan inside lip member found on the frame member, and means mounted on oneof the lip members for reducing the spacing between the inside lipmember and outside lip member for securing the frame member to thesurface and about the aperture formed therein.
 18. The apparatus ofclaim 12 wherein the interconnecting means comprises hinge means forinterconnecting the enclosure and the frame member to allow the frontwall to pivot between the closed and open position.
 19. The apparatus ofclaim 12 wherein the back wall is attached to the front wall adjacent anedge of the front wall at substantially right angles to the front wall.20. A device for marketing retail products on display in a display areaof a retail sales establishment to consumers viewing such productswithout the necessity of the presence of sales personnel, both duringnormal business hours of such retail establishment and after the normalbusiness hours of such retail establishment, comprising in combination:a housing forming a chamber and including a front wall and a back wall;means for movably mounting the front wall to the housing to allowselective movement of the front wall to expose the interior of thehousing; means for mounting the housing to a support surface; asale-recording mechanism; means for mounting the sale-recordingmechanism within the housing such that when the interior of the housingis exposed the sale-recording mechanism is accessible from outside ofthe housing; an uncompleted order form compartment mounted on thehousing and accessible at least when the interior of the housing isexposed; a completed order form compartment mounted on the housing andhaving an opening formed therein for deposit of completed order formsand including a selectively removable portion to allow only authorizedaccess to the completed order forms.
 21. The device of claim 20 whereinthe means for mounting the housing to a support surface includes a frameabout the device and mountable in an aperture formed in the supportsurface such that the front wall is substantially in the plane of thesupport surface.
 22. The device of claim 21 wherein the means formounting the front wall is a hinge mounted along one edge of the frontwall.
 23. The device of claim 20 wherein the means for mounting thefront wall is a hinge mounted along one edge of the front wall.